The soda offers a cherry-lime flavor and unique cooling sensation that has won over both Sprite fans and former skeptics. Now ...

There’s nothing like the excitement of a fan-favorite return product, especially one that has historically only been ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. After a successful launch in 2024, ...

According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...

In 1959, the U.S. car market reached peak tail fin. That year’s Cadillac Eldorado took jet-age styling to the extreme, with ...

Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.

Tim Pitt drives a restomod based on the Austin-Healey ‘Frogeye’ Sprite – and inspired by a giant-killing 1960s race car.