"What if the story of a Korean drama that usually airs 16 episodes can be summarized into 3 minutes?" This question is now answered through micro dramas, a content format that packs a complete story ...

BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...

This week Campaign covered an op-ed by VoxComm, the alliance of communications agencies associations. In it, the organisation called out intermediaries operating the model of pay-to-play pitches and ...

Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving ...

The influencer trip concept needs to evolve into something more accessible and down to earth. Private jets, five-star accommodation, lavish entertainment, exclusive outings and a packed schedule of ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

X is reportedly in talks with investors to raise money at a $44bn valuation, which is the same price that Elon Musk paid in 2022 to acquire the social media platform (then Twitter), despite user and ...

Campaign has announced Janice Min, co-owner, CEO and editor-in-chief of The Ankler, as its keynote speaker for the annual Convene conference taking place on February 27.

“We wanted multiple cast members to help us tell a story, so that they could play off of one another, and we knew we wanted to include a derm,” Spillers said. “We have seen Sarah Sherman featured on ...