Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...

VoxComm highlights intermediary models that ask agencies to pay an upfront fee or a percentage of client billings if they are ...

According to Shilpen Savani, a partner at law firm Gunnercooke, regulatory frameworks like the Working Time Regulations ...

Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving ...

Superfans make up 15% of the US population and contribute disproportionately to music revenue. Not all fans are created equal ...

Content warning: This article contains mentions of violent events.

Across the year, more than 435 million magazines were circulated throughout the population, compared to the 469.5m circulated ...

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle ...

Omnicom’s PHD maintained its top spot in the final 2024 global media league after earning around $3.6bn (£2.8bn) in net ...

Industry body VoxComm said the rise of this model puts agency-client relationships at risk.

The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...

VP of marketing and head of sustainability Jessica Padula discusses the coffee brand's emotional branding and how ...