Ad market expected to be worth £43.5bn in 2025.

The high-performance, low-cost AI model has sent the tech world and markets into turmoil. But how should marketers react? by ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, ...

New research from Samsung is being hailed as a landmark for media planning. Change The Way You CTV, written in partnership with LongTerm CoLab and ISBA, “is the first [study] of its kind for the TV ...

The finding was part of the Great Pitch Poll, which boosted its focus on working-from-office policies this year, alongside ...

The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of ...

Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi. by ...

According to Brandwatch research for Reddit, only 3% of feedback on the channel moves outside of the community, which shows ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

The creative agency will release a campaign for the brand to help it reach new shoppers. by Marianne Calnan ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...