While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders ...

Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ ...

WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5% ...

Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they ...

In it, the organisation called out intermediaries operating the model of pay-to-play pitches and highlighted several aspects ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the ...

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the ...