If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data ...

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Search Engine Land » PPC » Meta streamlines Advantage+ catalog ad targeting, pushes automated options Chat with SearchBot Please note that your conversations will be recorded. Meta is removing ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Technical SEO is essential for ensuring your website’s visibility in specific regions or countries. By addressing key technical elements, you help search engines understand your site’s regional focus ...

Search Engine Land » SEO » Automate SEO analysis with Google Sheets, GSC & ChatGPT API Chat with SearchBot Please note that your conversations will be recorded. SEO analysis can be time ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...