Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for ...

Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.