Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

Poor data quality leads to wasted ad spend and mistargeted campaigns. Learn how accurate data improves targeting, engagement, ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world. The home is where we feel most comfortable, a sanctuary where we ...

Marketing Content - Web design is the freelance design skill with the highest average hourly rate, and social media creation ...

Artificial Intelligence - Are senior marketers prepared to adapt their search strategies for generative AI search platforms ...

Contact-level advertising helps enterprise B2B marketers reach decision-makers, personalize engagement, and align Sales and ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Although Facebook is the most popular social network across generations, it is not as dominant with younger people as it is with older ones, according to recent research from Sprout Social. The report ...

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media. DVR and premium streaming services ensure they don't have to sit through ...

Who doesn't like free? When I worked at Columbia House, the music club company, our best offer was "Buy 1, Get 1 Free," not "2 for the Price of 1" or "Get 2 at half price." Why did we use "Buy 1, Get ...

The Joe Rogan Experience was the most popular podcast among weekly listeners in the United States in the fourth quarter of ...