People’s Union USA says the blackout comes in response to the fact that “corporations and banks only care about their bottom line.”

Customers across the United States are looking to send a message Friday to companies that have rolled back their DEI initiatives in the form of a 24-hour consumer boycott, also known as the “Feb. 28 Economic Blackout.

The People's Union USA, a grassroots group, is calling on Americans to join a national boycott by not shopping for 24 hours on Friday.

A grassroots organization called The People’s Union USA is encouraging U.S. residents not to spend any money Friday, which many are referring to as an “economic blackout” to protest what the group’s founder sees as the malign influence of billionaires,