Can Allan Leighton’s price push roll back the years for Asda?
Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...
Back to the future: Will the return of Rollback and Asda alumni revive its fortunes?
Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.
Has Asda’s painful divorce from Walmart led to its terminal decline, or can boss Allan Leighton turn the grocer around?
With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...
Asda announces 'permanent change' for workers in all UK stores
Asda has announced a major change for workers at its UK stores. The supermarket giant has confirmed it is raising its staff ...
Asda axes Aldi and Lidl price match promise as new boss seeks to make his mark
In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...
Asda scraps popular pricing scheme which makes food shops cheaper for customers
The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...
UK supermarket Asda cuts prices to kick start recovery
British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...
Asda relaunches long-running search for new boss
Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...
This supermarket is vying to be ‘cheapest’ in UK — with prices lower than Aldi
For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...
Asda brings back Rollback pricing in bid to reverse flagging fortunes
The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...
Asda slashes cost of 4,000 products with some at half price
Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).
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Asda: UK groceries firm brings back iconic Rollback supermarket price promotion, discounts online and in store
Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...