The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise,